(How To Work Less and Earn More in Your Own Home Based Business)
Do you currently own a home based business that pays the bills but doesn’t give you the income that you really want to make? You have to ask yourself, "Is there bigger chunks of cash out there to aim for with my business and where are they located?"
When you think about it, it really doesn’t take any more effort (and sometimes less) to go after the larger chunks of cash as it does to go after all those smaller ones (the larger cash chunks that could help you meet your monthly profit goals faster and easier). And you know what they say, "It is always less crowded at the top".
It is the same principle in all sales. Let’s say your target for profits this month is $5,000. How many sales do you need to reach this goal? You either need to focus on getting just one $5,000 sale or getting five $1,000 sales. Or maybe ten $500 sales, or twenty $250 sales to reach your financial goal this month.
Again, if your business will allow you to score that one big $5,000 or five $1,000 sales you can reach your goal for this month that much faster and easier if that is what you hunt for. And hey, what if you overshot your monthly goal and made $7,500 or more? Running with a product or service that offers you larger commissions means you want to aim for the right prospects (where the real money is at).
Again, maybe you have a service or product that you could be charging more for. Maybe you could even find a way to add to or improve that product or service so you could elevate its true value and then raise the price up accordingly. With the right product or service it is just a matter of aiming at bigger projects and or prospects that have deeper pockets.
I have heard it said that in this new economy the gap between the rich and the poor is wider now and possibly widening more. Since the middle class is swaggering and usually doesn’t have all that much money to spend anyway, why not aim for the higher profits and the better prospects or bigger accounts where something like $1,000, $5,000 and more is not a major buying decision?
A good example of this is in the service realm. Most homeowners cannot afford a professional custom paint job for their homes but the higher income people can and do. And commercial accounts can be even better.
The higher income homeowners usually have all kinds of professional services going on in their homes and in their neighborhoods. Things like carpenters, electricians, painters, landscapers, window washers, maids, etc.
If you are looking for ways to earn more, maybe you need a product that will yield the highest possible profits. If you have a product or service that can put $500 - $1,000 profits per day in your pocket, you have a REAL business.
Sometimes you need to leverage your efforts to make this kind of money, but not always. Again, if you have the right product or service to offer companies or homeowners, you will need fewer sales per month to make your monthly quota in profits.
If I have to be told "NO" from somebody they better darn well be worth it. Not a rejection from just any poor schmuck. Plus, I would rather be told "NO" fewer times per month wouldn’t you?
On the other hand, having a product or service that more people at all income levels can afford can be good as well. The old saying "sell to the masses and live with the classes" still holds true today. It all depends on your own personal sales goals.
A truly unique product or service then would be one that you can offer to anyone at any income level. Or one that you can offer a less expensive version of as well. It is up to you to decide whether it is better to focus on more frequent sales or larger sales.
Lee Cusano has been a business consultant in the residential/commercial painting business since 2004. He also offers a way to make $200, $500 even a $1,000 per day creating star filled ceilings. Plus get a free report that shows you an amazing formula that can guarantee your success in any business.
http://www.homebasedbusinesstoday.org
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